The objectives of the DIGITAL MASS MARKET ENTERTAINMENT STRATEGY are to:
•    Act as a collaborative function to provide leverage with stakeholders for digital music, video and game content, resulting in reduced advertising costs through "CPM Advertising Model" negotiations with Key Advertisers.
•    Provide a one-stop, web-based service for the engagement in video game incentive based competitions, content sharing and user participation.
•    Provide low-cost distribution of digital content of new and undiscovered artists and professional video gamers, resulting in the coordinated development and delivery worldwide.

We request sponsors to become our ultimate strategic digital partnership that will establish the infrastructure for cross marketing virtual gaming, digital music and live events as it transcends to mainstream participation. The plan will focus on key strategic partners in the video game, digital music and technology industry. The core to this strategy is to develop engaged users in the components provided by our strategic partners.

Delta Beta Lambda Fraternity continues Campaign to promote the utilization of video gaming to foster positive influence in kid’s lives.The organization will continues this year “The Let the Kids Play Games Campaign Phase II” which will be a continued multiphase fundraising drive to raise needed funds for the organizations initiatives. Delta Beta Lambda Fraternity Inc will be soliciting computer gaming manufacturers, developers, publishers and related interactive entertainment industry corporations as well as local and national business to support this effort..

VIRAL

Our Networks can be a valuable supplement to a more straightforward pay-per-click campaign. It allows targeted end-users to be directly involved and interact with your brand. By or methods of engaging and promoting various incentives and recognition, you allow your key demographic to propagate your message for you in an efficient manner that's both fun, cost effective and charitable.

CHARITABLE

Our advertising and promotion campaigns has no price for advertising and ask for sponsors to determine donation amount and form. We are a South Carolina Registered Charity and all donations will be appreciated.

ENDUSERS

One of the most common mistakes we see with video game advertisers is demanding of the end user to know your game and technology.We will bridge this gap for you interacting and teaching your product through end-users making them feel apart of the process which will serve our advertisers well in the future.

ENGAGEMENT

The engagement process will transcend any attempt previously provided to the marketplace. The utilization of online communities, fan databases, video game and mobile platform users, focused marketing campaigns and civic missions will evolve around specific brands. The result will breed stronger bonds of community in a virtual world.

NICHE NETWORK

Our network will give new opportunities for video game advertisers to engage their audience and maximize product revenue potential.